作者 |

A(A)

關鍵字 |

母職、婦幼雜誌、媒體建構、再現、母親形象

Title |

Representations of Motherhood in a Popular Maternal Magazine

Author |

A(A)

Abstract |

The concept of motherhood was (and still is) culturally constituted,

and that media including popular maternal magazines has played an

important role in the process. A highly circulated magazine addressing

motherhood is one of the most influential institutions for new mothers’

socialization.

For centuries, women have suffered from the feeling of guilt as

they struggled with the myths of motherhood versus reality discrepancy.

The study explores the social construction of motherhood in a popular

magazine Baby & Mother targeting current and expecting mothers in

order to see some dominant ideologies around motherhood that oppress

women. As part of this exploration, I will examine how Baby & Mother

portrays the “good” mother. Overall, my aim is to extract the discourses

emphasized, and those marginalized, or even completely excluded to

identify the myths of motherhood in popular women’s magazines.

This study found a subjectivity-confined, technocratic, romanticized,

middle-class ideological, professionalized, and consumerist motherhood

presented in Baby & Mother magazine. The magazine reproduced an

neo-liberal, post-industrial, late capitalistic, technocratic, and patriarchal

ideology by representing motherhood.

Keywords |

motherhood, women’s magazines, social constructions,

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當媽媽真好?流行婦幼雜誌的母職再現