Representations of Motherhood in a Popular Maternal Magazine
The concept of motherhood was (and still is) culturally constituted,
and that media including popular maternal magazines has played an
important role in the process. A highly circulated magazine addressing
motherhood is one of the most influential institutions for new mothers’
For centuries, women have suffered from the feeling of guilt as
they struggled with the myths of motherhood versus reality discrepancy.
The study explores the social construction of motherhood in a popular
magazine Baby & Mother targeting current and expecting mothers in
order to see some dominant ideologies around motherhood that oppress
women. As part of this exploration, I will examine how Baby & Mother
portrays the “good” mother. Overall, my aim is to extract the discourses
emphasized, and those marginalized, or even completely excluded to
identify the myths of motherhood in popular women’s magazines.
This study found a subjectivity-confined, technocratic, romanticized,
middle-class ideological, professionalized, and consumerist motherhood
presented in Baby & Mother magazine. The magazine reproduced an
neo-liberal, post-industrial, late capitalistic, technocratic, and patriarchal
ideology by representing motherhood.
motherhood, women’s magazines, social constructions,